When a new kind of networking group needed a new kind of identity, they looked no further than A Fine Studio to create one.
Frustrated by the way traditional networking groups operated, Mary McGivern decided to create her own, but one with only people that she knew well, and who she trusted to deliver. After selecting a small band of professionals with differing skills, The People Kit was born. A Fine Studio joined earlier this year as it’s design and web development team, so naturally we were asked to create The People Kit’s identity and website.
Taking our cue from Mary’s favourite colours (green and yellow – she’s an avid Norwich City FC fan) we designed several versions of the logo until the winning version was picked. Business cards were printed displaying this new identity before we turned our attention to The People Kit’s digital needs.
As a simple brochureware site, their new website clearly explains how The People Kit works and how to contact each member while listing their unique specialist skill. In keeping with the friendly nature of the team, each member’s information page is presented in the form of an interview – a nice informal touch that underlines The People Kit’s different approach. All other information about The People Kit is prominently labelled and linked, allowing for easy access from any part of the site.
The site has been well received by our fellow ‘Kitties’ and we are presently gearing up for our official launch in January 2017.